Generation Rewear

A feature-length cut of Vanish UK’s three-part docuseries—created with the British Fashion Council and directed by Richard Bullock (Hungry Man)—spotlighting designers, startups and everyday “rewear” champions who are rethinking how we buy, care for and keep clothes in use. Originally released across Amazon properties during London Fashion Week 2021.

Across chapters, the film visits studios (Phoebe English, Liam Hodges, Olubiyi Thomas), profiles circular-minded services (Sojo, Oxwash, Petit Pli), and threads in consumer stories—narrated by Clare Press—to argue for longer garment lifecycles over throwaway fashion.

Created by: Havas London · Director: Richard Bullock · Production company: Hungry Man · Partners: British Fashion Council, Amazon.